The cost of opportunity
There is more potential for damage by saying yes than saying no. Let me explain. Yes is quick, easy, and amiable. It keeps the peace. It can also kill your passion, burn you out, and rob your work of value. No is hard, divisive, and unsettling. But when it’s based on standards and not fear, no makes you exclusive, rare, and valuable. No reinforces your boundaries and offers the space to do your best work. You can only say yes to the best when you say no to everything else. I think 2012 is a great year to practice more no.